Why Hearts' Landmark Championship Challenge Shouldn't Come as a Surprise.

HEARTS ON FIRE

Perhaps the sole surprising aspect of Hearts' triumph over the Glasgow giants in the Scottish Premiership was just how taken aback observers appeared when reports of the result and its impact for the summit of the standings circulated. Although this 3-1 win at Tynecastle, which leaves the Jambos top of the table and eight points clear of their rivals, was earth-shattering in nature, nobody who has been tracking the fortunes of both squad this season will have been even remotely astonished by the result.

Over the last 40 seasons, the dominance of two Glasgow clubs of Celtic and Rangers have carved up the Scottish league between them, reducing fitba to something of a joke in the process. Several matches into the current campaign it has become apparent that Hearts – who number Stephen Hendry, Olympic champion and renowned actor among their celebrity fans – might just be prepared to make their move while the Glasgow duo influence is freezing cold.

THE CHAMPIONS' SLUMP

Although a lot of the focus in Scotland has been on the absolute bin-fire being endured by Rangers, the complete turmoil of the situation at their stadium has resulted in that Celtic's comparatively less severe decline has been able to fester unnoticed. The defending title winners have already dropped 10 points from nine fixtures this term under their manager. The Celtic manager has developed the thousand-yard stare of a individual who constantly consulting his schedule to find out how many time are remaining until his deal expires, and woke up this day to discover the number is 246.

"I've never worked harder in my entire tenure here," he informed reporters following the loss, after they had questioned his desire for any kind of a title fight. "So the motivation is there to attempt to flip the standards that we're at. It's absolutely fine, it's still so early."

NEW CHALLENGER

Considering the dreadful start to the season being endured by the other Glasgow side, Rodgers and his players could typically be anticipated to escape scrutiny for their own inability to roar out of the traps, but on this occasion an Edinburgh disruptor has entered the mix. In spite of being forced to operate with a war-chest that isn't so much a tiny fraction of their rivals' as a comparative budgetary baw-hair, the Tynecastle outfit have introduced the money and knowledge of a renowned businessman to the SPL equation. As well as investing £10m during the off-season, the Premier League figurehead has provided the club sole use of his highly confidential data-driven proprietary scouting player identification system.

In an Irish defender, a Greek talent and Cláudio Braga it has enabled them to unearth hidden talents from an English lower-league side, the Slovak first division and the Norwegian second tier, among other lesser-known leagues, for the total price of a mid-range family saloon. Seen at Tynecastle on Sunday sporting a Hearts scarf, the famously shrewd sports betting expert could be observed celebrating each goal with the gusto of a person who had almost certainly noticed the bookies had greatly underestimated his team's prospects of defeating the struggling title holders, and filled his boots as a result.

MANAGER'S RESPONSE

"I don't think it's a statement win," said bearded Hearts gaffer Derek McInnes after his side's latest success, their eighth win in nine league matches. "It might be for others on the periphery. It might change opinions. It may confirm opinions that there's a fine line. But let's not kid ourselves, we're really pleased with what the players have given us. In terms of skill, we look in a good place, and certainly in fitness we look in a excellent shape, so long may that continue. Of course, this is not a situation that the team is used to being in." No, Derek, it isn't. But the glorious, data-driven truth is that for the first time in many years, Scottish football might actually have a championship battle that somebody besides the traditional powers can claim.

Joel Simmons
Joel Simmons

A digital strategist with over a decade of experience in branding and online marketing, passionate about driving growth through creative solutions.