This commemorative month is a reflection of the current political climate, so what steps can we take to refresh it?

We are in Black History Month in the United Kingdom, and it seems it’s time for a reassessment. As time has passed, an celebration that was initiated as a festivity and recollection of heritage, traditions and links between international African diaspora communities, has developed a business-like atmosphere, expanding to include gatherings where African descendants are paid to talk to predominantly white listeners about implicit prejudice and supportive partnership. The demonstrations for racial justice in the 2020s sparked an increase in the business of showcasing anti-racist commitment. Yet, that phase is now over. The wave has crested, resulting in a somewhat empty inheritance of what raising awareness is for.

The Origins of Black History Observance

Originally observed in the United States and Canada, Black History Month was conceived in 1962 as a week dedicated to Negro history by historian of African descent Carter G. Woodson with seven days of commemoration and observance in the February's second week. Black History Month evolved from this campaign and was officially launched in 1970. Now it is celebrated not only in the US and Canada in the second month, but also in autumn in the United Kingdom, the Federal Republic of Germany, the Republic of Ireland and the Netherlands.

The month has developed since that time, focusing less on the histories of colonial slavery and struggles for equality, and more on prominent Black figures in politics, culture, and activism, and widely honoring the contribution Black people have made to mold society. It is in educational institutions where Black History Month is most frequently marked, with talks and cultural events. But the manner the celebration is observed is a indication of the current political situation. How it develops is a instructive case in how assimilation leads to erosion: the reshaping of Black History Month has impeded the point of it, which is to confront systemic and institutional racism.


A Disconcerting Period

Hardly anything shows how critical it is to reevaluate Black History Month more than the current time in which it falls this year. In the United Kingdom, a resurgent right in the guise of the Reform organization is top in opinion ratings. In the warmer months we witnessed the largest far-right rally in the UK's past. a prominent political figure, the African descendant in charge of the Conservative party, is a staunch adversary of the racial justice movement, and we are in a place where a elected representative feels emboldened to state that “not seeing any white faces” in parts of a city is a cause for alarm. Meanwhile, extreme conservative groups are growing in Europe as a whole.

In the America, a colossal assault against inclusion programs and preferential policies has been brought, often successfully, to the highest courts of the nation. A effort to remove African American heritage and narrative from the archives is under way. One of the political figure's initial presidential directives focused on the National Museum of African American History and Culture, and the renowned cultural organization, claiming they of a “concerted and widespread effort to change the national past” by representing the nation “as fundamentally prejudiced”.

Against this backdrop, the observance symbolises how minimally it can be impactful if it is limited to either obligatory business commemorations, or politically neutered commemorations of contributions in the past, rather than addressing the situation of the contemporary world. It also shows how its restricted time span means that it is disconnected from the more extensive continuous action that is necessary. Denise Miller, a professor at University of Greenwich, articulated it most accurately when she raised concerns about the fleeting superficial actions of the observance. “The difficulty with taking a tokenistic approach”, she commented, “is that it frequently results in that Black History Month becomes a brief show rather than a catalyst for change.”


Reevaluating, Not Abandoning

Determining how to adapt, revise and extend efforts for racial equality and recognition in such times of discouragement and concern is a difficult task. There is a temptation to just eliminate events including Black History Month altogether, assuming they are inadequate for current needs, or are vestiges of an era that has been ineffective.

But despite everything, Black History Month, and in fact the complete comprehensive structure and legacy of activism for racial justice – community-based BLM initiatives, diversity equity and inclusion initiatives, and certainly, even commercial engagements – constitute an infrastructure that a significant effort has been invested in. It is there not merely to decline as the political landscape shifts (and in fact, deteriorates), but to be a dynamic entity.

So what would a fresh vibrant Black History Month seem? Firstly, it would be extended beyond a brief observance: something that is dispersed through the year (as various establishments are already commencing), parts of its content (particularly around prominent figures of color) included in academic syllabi. It would also be a time that does not avoid governmental matters, and provides room for people, particularly the younger generation, to express their concerns and stories. What use is simple recognition of the past when it doesn’t reckon with the current situation of extreme conservative demonstrations in the urban areas? Institutions who observe it should not be pacified with the neutral terminology of implicit prejudice and alertness to “microaggressions”, but faced with the threats that face all if opposition to discrimination is not approached earnestly. Briefly stated, Black History Month should be made current, pressing, and reactive. Perhaps an entire name rebrand is necessary – Contemporary Black History Month.

Joel Simmons
Joel Simmons

A digital strategist with over a decade of experience in branding and online marketing, passionate about driving growth through creative solutions.