Must My Aspiring Influencer Pal Cease Using Me for Content?

One Side: One Friend's Perspective

At times she films me while I’m eating. It's jarring to spot myself on her social media – it’s like a jumpscare.

My best friend of 10 years, she, calls herself the “content queen”. It’s fun for a short while, but it strains our friendship.

Being highly outgoing, there's a constant urge the need to record everything all the time. When we eat out, her motto is, “The phone eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when other people see her posing or filming – I get secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is aspiring to become one. She creates video blogs about city life, her daily routine, and her styling career. Her content is good, I’ll give her that, but I prefer not to be dragged into it. Sometimes she films me while dining, or just accompanying her. I’ll see myself on her feed later, and it comes like a surprise: I’ll have bare-faced, making a strange expression or photographed while eating. It feels invasive.

She also anticipates that I will to record her at inconvenient times. Often I’ll be talking to another person, or we're simply hanging out in the street. The dynamic feels like our friendship has transformed into me being her unpaid videographer. She could easily employ someone if she wanted professional shots. When I brought up my unease about this arrangement, she dismissed it. I've been invited to a couple of brand events, which was nice, but that doesn’t make up for all the time and effort I spend helping her create material.

I’m grateful that she has supported me with my career in design, but I don’t want our connection to become just a ledger of favours. I don't believe she's insincere or inauthentic, but sometimes it seems that if recording starts, we will begin acting in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and film me laughing with someone. It’s so silly. I need her to recognize that our 10-year friendship still has boundaries. I enjoy being with her, but I also desire to enjoy it without being recorded, edited, or shared for an viewers. I am not a accessory for her online persona.

The Other Side: The Content Creator's View

I hope my friend to see that the content we make together can get us an opportunity.

I am passionate about creating videos. It’s not just a hobby; it's integral to who I am. Creating videos and sharing my life online allows me to express myself and engage with people in novel forms.

I wouldn't label myself as a full influencer yet, but it’s smart to make money from your interests. I look up to people on social platforms who execute that aesthetic of informal, self-made film-making.

Content creation is my version of engaging with life: noticing the details, sharing them with an audience that values the art behind it. It's never my aim to make my friend uncomfortable. Taking her to industry events was my method of offering access, giving her a chance to witness exclusive moments that could benefit her career in design too. That’s not leverage, it's simply being pragmatic.

I’d still take her to such functions even if she refused to assist me, but I want her to see what the content we make together can achieve: an opening. I know not everyone enjoys being filmed, but sometimes unplanned moments is what makes material genuine. Being recorded from time to time is an inherent aspect of being my companion. I'd remove anything she requested, but she hasn't made such a request yet.

I don't demand anyone to be my personal videographer, but companions support one another in minor capacities. My assumption was filming a short video here or there would be fun for Beth. Innovation thrives in collaboration, and having my friend around makes projects lively and enjoyable. I don't compel her to participate in anything, and I’d never intentionally embarrass her. But filming together sometimes is part of how I document our time together.

I value our friendship deeply and want to avoid making videos to come between us. I am ready to find middle ground: like asking before filming, and steering clear of angles that might make her uncomfortable.

This is not about power, it's regarding sharing my world while still respecting hers. Clearly making content is not a replacement for genuine friendship: it’s just part of how I live my life and I want her to be included in a way that’s agreeable for each of us.

The Jury: Reader Opinions

Should Marielle stop filming herself and her friend when they are socializing?

There’s nothing more excruciating than having a companion film you. I understand that it's her passion, but I wouldn't ask friends come to my workplace. Maybe she can find like-minded creators to collaborate with. Given the dark, looming future of technology, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something professionally, you can’t ask your friends for help every time, even if they have helped previously. If Marielle loves shooting, that doesn't imply everyone around her is willing material. She must to respect Beth’s privacy.
Another reader, 26

Marielle might love making content and showing off her life publicly, but it isn't for everybody. It’s nice she has assisted her friend professionally, but she needs to listen to what Beth wants.
A commenter, 27

It seems like you care about each other, so hold on to that and ensure it’s the priority in your relationship. Foster some real memories, where genuine feelings are stored, not online archives. In fact, public figures who seem to share their worlds actually have more secrecy than it appears.
One opinion, 53

Marielle appears to be not fully engaged nor genuine when they're together – she's on the job. Each appears unsure as to where the line is. The answer is not found in trying to change one another, but in each establishing defined boundaries around what is comfortable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Now You Be the Judge

In an online poll: is Marielle exploiting their friendship?

Joel Simmons
Joel Simmons

A digital strategist with over a decade of experience in branding and online marketing, passionate about driving growth through creative solutions.